Tena

We needed to drive re-appraisal of Tena Lights as a brand for them, not their Gran.

Our approach was to normalise light incontinence with Mums. Which will in turn normalise the brand. Starting to win a new generation for now and the future. If we can credibly become part of what makes their generation different. 

And we started by getting no filter mums to talk about pelvic floor exercises and the moments leaks happen. So that anyone with incontinence would wet themselves laughing without Lights by TENA.