Yorkshire Tea

Overtaking Tetley’s to become the #2 tea brand

Yorkshire Tea wanted to build on their sustainability credentials and we all know people like the idea of sustainability.


But the reality is growing trees in another country (Kenya) doesn’t really matter to them. 


So we took the seed of the idea and showed kids the Gruffalo’s forest disappearing, making planting a million trees matter to families across the nation.


The campaign ran across TV, on pack, social & PR.

Campaign

Shopper

PR & Influencer

Digital


 Brand tracking proved that 15 million were aware of our campaign


56% more likely to try Yorkshire Tea as a result 

Mobile game #3 in kids' chart videos; achieved over 2 million views


Yorkshire Tea overtook Tetley to become the nation’s #2 tea brand

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