Little Freddie

Little Freddie’s Little Known Facts runs across social media, press, influencers, digital and in store. It aims to connect the brand with parents, through real facts about parenthood, taste and nutrition.

Millennial parents have a new way of raising their children. They’re more inclusive and open, they’re people first, parents second. They challenge the traditional stereotypes and make their own rules. 

Our campaign '#littleknownfacts’ was a perfect platform to do just that. We wanted to share the facts of parenthood today, the realities you face with a very real parent-to-parent tone of voice.