Tena

We helped TENA, the market leading incontinence brand, launch Silhouette Noir - a product designed to give confidence back to women with incontinence, with a one-off stunt displaying images in the style of a Victoria’s Secret catwalk on Oxford Street and Tottenham Court Road in London. The images feature age 40+ women who are all wearing the new TENA incontinence products.

TENA Silhouette Noir is the UK’s first black incontinence product featuring a discreet low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants. The innovation is a female-focused product from the brand that’s currently worth £127.9m and experiencing growth of 5%.