Taylors of Harrogate

Unlike it’s globally famous and successful partner brand ‘Yorkshire Tea’, Taylors doesn’t have a wide and adoring fan base. 

We needed to find and build a genuine audience that shared Taylors' values and passion for food, nature, craft and travel. 

What we created needed to be genuine and drive long-standing influence – not just a quick fix.

In partnership with Taylors we devised an 18 month influencer programme, made up of five creative workshops and culminating in a trip to Rwanda in 2019. 

These events aim to teach our influencers new skills in food, nature, craft and travel and give them opportunities to take amazing content for their social channels and blogs.