Oreo Ice Cream

Oreo is synonymous with rituals and we brought to life the breadth of ways Oreo Ice cream can be consumed through our short ritual videos that aired across YouTube pre-roll.

They became the top 10 most popular six-second adverts on YouTube this year.

The ads were ranked by an algorithm that factors in total views and engagements, before being scrutinised by a user creative ratings survey run by Ipsos. The survey asked a series of questions relating to likeability, memorability, emotion and brand linkage.