Extreme

We needed to drive awareness of extrême and emotionally engage consumers to become an iconic, premium and indulgent ice cream brand that will continue to grow the cone category.

It was impreative that we maintained the buzz and excitement around the brand in its second year targeting relevant content to young adults, encouraging them to enjoy extrême as an evening snack.

We partnered with rooftop film club to drive drive engagement with the brand via relevant media and influencer recommendation

The campaign was supported by an awareness building social media campaign that linked to the cinema events.