Cadbury Ice Cream

A campaign of generosity

We all look forward to being together with our family on an evening, but nowadays we rarely agree on how we do it. Family life is far from perfect and those imperfections are what make it so special. We rarely agree what to enjoy together, be that arguing over what to watch on Netflix or the fact that you blink at the end of the meal and the kids have already run off to the Xbox.


Cadbury Ice cream is a range that caters for every moment. So, we have focused on bringing to life the breadth of the range Cadbury Ice Cream offers in the space of the relaxed evening together, by getting into the true fabric of the nation in these moments. This series of online films show a slice of family life and brings this observation and insight to life.

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