Jason's Sourdough

Jason’s is a new take on the classic artisanal favourite, sourdough.

The OUR DOUGH, ANY WAY, EVERY DAY campaign is the first campaign for the challenger bread brand. The campaign focuses on the multitude of ways Jason's Sourdough can be tried and tasted throughout the week.

We developed the brand architecture and built out comprehensive brand and campaign guidelines.

The launch campaign started with a launch TVC and press ads, driving brand awareness. The launch TVC ran for two months on ITV, premiering during Emmerdale in 30 + 10-second formats.

Alongside this, we created a digital campaign, to run concurrently across social and display advertising. We created over 150 dark ads that were personalised and location-specific to support the campaign. The activity has generated unprecedented click through results and customer engagement for the client.

The brand is now listed in all major supermarkets online and in-store and is gaining significant brand momentum.