We needed to draw new consumers into the sourdough category, by driving trial of Jason’s whilst proving our brand mission “We raise the standard, making everyday extraordinary.”

Resposition Rowntree's Fruit Pastels lollies and Pirulo lollies with a new adult postioning and create a campaign to launch it across the UK and european markets.

The challenge was to create a seamless connection between the brand and its new audience personas, ensuring that the brand reflected their values, aspirations, and lifestyle. 

Refresh the Seabrook social channels and build and engaged group of Seabrooks fans. Bring to life the 'brilliant by the bagful' proposion by celebrating the real brilliance of everyday life. In all its forms: Emotional, honest… the simple stuff, the weird and the wonderful.

Support Higgidy sharing and snacking range for the first time in Summer 2023. Focusing on the flavour, taste and quality of the ingredients with products bringing people together a by-product

Develop eCRM and social asset for GHDs summer 2023 campaign and build a global toolkit for use across the markets.