Brisk needed an integrated communications idea that would appeal to young men to kick-start penetration growth. 

To demonstrate commercial potential in order to get listings in supermarkets.

In a category dominated by Death Star brands like L’oreal.

We found that growing a beard isn’t easy. 

It’s awkward, despite what men tell others in social media.

Just as being a young man in today’s world is awkward too.

We made Brisk matter by being the brand to help young men through everyday awkward moments. In beards and in life.

Ultimately securing a new listing in Morrisons.