Boost Drinks

We've developed and launched Boost Drinks biggest and most exciting marketing campaign to date, ‘Choose Now’. Driving reappraisal while shaking up a fixed repertoire, Boost has injected a whopping £1.2m into the Choose Now campaign, spanning across TVC, digital and OOH. 

Targeting an audience that personifies ‘Generation Hustle’, the Choose Now campaign is all about living in the moment and grabbing life by the horns, all while juggling multiple jobs, numerous hobbies, and various passions. Aptly launching at a time where hustling is the ‘new normal’, Boost celebrates the nation’s go-getters, that strive to make the most of each day. 

The brand new TVC showcases exactly this, through a snapshot of three ‘hustlers’ lives, tagging in and out of their demanding careers and side hustles.  

The TVC will be pushed across major TV stations including Sky, Channel4 and ITV. The digital creative will be upweighted on Youtube, in a series of 6”, 10” and 30” videos.

The OOH displays will mirror the TVC creative featuring a series of real life boot characters. It will span across 59 roadside sites in Great Britain, 6 sheets roadside sites, 48 digital, as well as TFL Bus supersides across London. Digital display formats will run for the entire campaign directing consumers to the newly built brand website.